Dasani is a purified water brand owned by The Coca-Cola Company.The brand was first established in 1999. Dasani is available in several countries around the world and enjoys high popularity in the United States, where it’s one of the top bottled water brands.Here are some Dasani water facts that will give you a better understanding of this popular beverage!Marketing StrategiesIn this section of the article, we will discuss various marketing strategies that the Dasani brand uses in different countries around the world.In the United States, the brand uses municipal tap water. After filtering the water (the brand uses the reverse osmosis process to remove impurities from the water), Dasani adds various minerals like potassium chloride, sodium chloride, and magnesium sulfate. The brand also claims that 30% of plastic used in the production of their bottles derives from plants (thus, has a lower carbon footprint) and is comparatively more recyclable. However, this bottled water is still responsible for approximately 2000 times more energy consumption than ordinary tap water.In Canada, Coca-Cola launched drinking Dasani water in 2000 (except in Quebec where it came in 2001). This bottled water is available all over the country and has a huge number of consumers. In Canada, this drinking water is available in six different bottle sizes. These are 0.4 gal (1.5 L), 0.26 gal (1 L), 0.19 gal (710 mL), 0.16 gal (591 mL), 0.13 gal (500 mL), and 0.09 gal (355 mL).When it comes to Latin America, these bottled waters spread across the continent throughout the 2000s. First, in 2003, this bottled water reached the Brazillian market. During this time the name Dasani was replaced by Aquarius. Then, this bottled tap water was launched in Chile in 2005. Here Dasani water came in three different flavors; regular, tangerine, and lemon. In the same year, this purified water was launched in the Colombian and Argentine markets. But in Argentine, Coca-Cola introduced new flavors; peach and citrus. In Mexico, it was named Ciel Dasani and had four different flavors; papaya-carrot, lemon-cucumber, mandarin-green tea, and grapefruit.In the United Kingdom, Dasani water was launched in 2004 but was not a great success. Upon its release in the British market, various rumors spread all over the country. For example, it was said that Coca-Cola uses tap water from a suburban area called Sidcup. Even though the brand never stated that it uses spring water, the bottles carried the phrase ‘pure’, and it led to various investigations conducted by the Food Standards Agency.Later in the same year, British authorities discovered that a batch of water bottles was contaminated with high levels (above the legal limit) of bromate concentrations. Even though the Food Standards Agency assured people who drank this water that there was no immediate threat to public health, Coca-Cola instantly withdrew more than half a million water bottles from the market and closed the UK branch of Dasani water.Elements In Dasani WaterIn this section of the article, we will discuss various elements (including minerals) that are found in Dasani bottled water.The first and the most important element is the water itself. Even though Dasani bottles claim that their water is fresh and pure, the company does not use water from a natural spring or any other natural source. This bottled water is nothing more than ordinary tap water, except that it has extra minerals.Once the water is collected, Coca-Cola applies the reverse osmosis process to remove impurities from the water, and then adds trace amounts of various minerals.The second most important element is salt. Dasani uses different types of salt in the water to make it fresh and to give it a consistent taste. Some of these are magnesium sulfate, calcium chloride, and magnesium chloride.Some other minerals used in the Dasani purified water are potassium chloride and sodium chloride.The Cleaning ProcessIn this section, we will look into the purification and filtration process.Before going into the filtration process, let’s take a look at the different sources from which Dasani collects the water. In the United States, the main sources of Dasani water are Minnesota, Michigan, Colorado, California, and Arizona. Apart from that, the brand also collects water from Kent England (Kent) and Malaysia.After it is collected the water is filtered by applying a multi-barrier purification system. This whole purification process uses reverse osmosis, nanofiltration, and disinfection. The brand claims that through the filtration process, the water gets a distinct and consistent taste. However, it is said that this taste varies from place to place depending on the source of the water.Sustainability MeasuresIn this section of the article, we will discuss the sustainability measures taken by the Dasani water brand.To begin with, Coca-Cola decided to replace plastic bottles with aluminum cans in 2019. However, whether this decision would benefit the environment is a topic of much debate. Simply because the production of one aluminum can produce way more carbon dioxide than the production of a plastic bottle does. Nonetheless, when it comes to recycling, the aluminum can is more compatible than a plastic bottle. In addition to that, aluminum cans require less power for refrigeration and transportation, which contributes much to the reduction of carbon footprints.Another initiative taken by the company was Dasani Purefill. The idea behind this was that the consumers can refill the bottles with purified water free of cost (however, they have to pay if they want to add carbonation or a flavor to the water). The company predicted that this program can potentially reduce the number of plastic bottles and minimize the waste produced by product packaging.
Dasani is a purified water brand owned by The Coca-Cola Company.
